Imagine if your shadow came alive with the image of someone else. Imagine if it was interactive... That's exactly what happens with the Under Scan Project, an art installation.
According to Press Release, "Under Scan is a free, public art installation featuring 1,000 interactive video portraits of people from the East Midlands. The portraits, taken by a team of local filmmakers and including 200 people from Northampton, are projected on the ground in an area covering over 1,500 square metres. People can make the portraits "come alive" by covering them with their shadows, which are cast by a powerful projector."
When will this appear on YouTube?
What's Driving This Trend
- Interactive Video Shadows
- Disruptive innovation opportunity: Explore new possibilities for interactive advertising and marketing campaigns using interactive video shadows.
- Art Installations
- Disruptive innovation opportunity: Combine technology and art to create immersive experiences through interactive video installations.
- Projection Mapping
- Disruptive innovation opportunity: Develop projection mapping techniques to create dynamic and engaging visual displays in large-scale public spaces.
Who This Affects Most
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize interactive video shadows as a unique and attention-grabbing advertising and marketing tool.
- Art and Entertainment
- Disruptive innovation opportunity: Explore innovative ways to merge art and technology in interactive installations, enhancing audience engagement.
- Event Production and Design
- Disruptive innovation opportunity: Incorporate projection mapping techniques in event production and design to create captivating visual experiences.
