After their dark spring 2009 ad campaign, which included fetishvertising in the form of foot worship, I’ve been anticipating the new Intimate ads from Diesel. Could they top their previous Myspace-inspired campaign?
Well, Diesel has unveiled the new campaign and the answer is a resounding ‘Hell yeah!’ The new Diesel Intimate ads by photographer terry Richardson take the sizzling and fetish factor up a notch (or two).
The new campaign is hands down my all time favorite underwear campaign. I haven’t found information on the photographer yet, but there are splashes of the style of photographer David LaChapelle.
The ads use TV sets and notebook screens to zoom in on the private areas of the model, resulting in highly seductive images.
Key Themes Behind This Trend
- Fetish-themed Ad Campaigns
- Opportunity for lingerie and fashion brands to take risks and push boundaries in their marketing strategies.
- Interactive Advertising
- Opportunity for brands to use technology to create engaging and memorable campaigns that capture consumers' attention.
- Edgy Photography Styles in Advertising
- Opportunity for brands to work with photographers who bring a unique and provocative perspective to their campaigns.
Where This Applies
- Lingerie
- Industry that can use provocative and boundary-pushing marketing campaigns to generate buzz and appeal to consumers.
- Fashion
- Industry that can explore edgy and daring approaches to advertising to attract attention and differentiate from competitors.
- Photography
- Industry that can collaborate with brands to provide provocative and unconventional perspectives in their advertising campaigns.
