Couture Knee Pads

Vivienne Westwood Brings Protection to Formal Wear in Milan

After seeing many nasty runway falls recently, Vivienne Westwood made sure her models are well protected by using knee pads in her redneck-chic infused men’s fall 2009 Milan runway. 

While it’s not groundbreaking or unusual to use them with sporty and active lifestyle wear, Westwood has paired the knee pads with couture formal and evening wear.

So will we see fashinistos wearing knee pads on top of their $2,000 Dolce & Gabbana or Armani suits? I say go for it. Better be safe than sorry!

Couture Protection
The integration of protective gear in high-end fashion garments disrupts traditional fashion norms and presents new opportunities for fashionable safety apparel.
Athletic Fashion
The use of protective gear in formal wear presents an opportunity for athletic wear designers to innovate and create fashionable safety gear.
Luxury Functionality
Luxury fashion designers can incorporate functionality into high-end fashion garments by integrating protective gear in their designs.

Sectors Adopting This

High-end Fashion
The use of knee pads in high-end fashion creates an opportunity for luxury fashion designers to innovate and incorporate functionality in their designs.
Athletic Apparel
The integration of protective gear into formal wear presents an opportunity for athletic apparel designers to expand and create fashionable safety gear.
Safety Apparel
Disruptive innovation in the safety apparel industry can come from the integration of protective gear into high-end and luxury fashion garments.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 15%
Freshness 8%

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