The Internet is buzzing about this video, featuring Gossip Girl star Taylor Momsen, being a possible stealth viral ad for Nike.
Everything about the video makes me believe so as well. From the illogically large number of paparazzi stalking the not-so-famous actress after she worked out at the gym, to the ‘accidental’ features of the big Nike logo on her chest and the vibrant blue Nike shoes the camera inadvertently zooms into.
The most amazing part of the video, however, is the mad skills that Taylor (umm, her body double for sure) displays at jumping on stairs, cars and hanging from ceilings like a monkey. Yeah, nothing a normal Hollywood star won’t do to avoid the paps.
What Makes This Trend Stand Out
- Stealth Advertising
- There is a growing trend towards creating stealth ads that look like organic content but showcase a product or service in a covert way.
- Viral Marketing
- More and more companies are relying on creating viral marketing campaigns to spur interest in their products and promote them.
- Celebrity Endorsements
- The use of famous influencers to promote products or services on social media has risen in popularity, due to their massive followings and ability to generate buzz for a company.
Sectors Adopting This
- Advertising
- Companies involved in advertising will need to rely on stealthier ways of promoting their products or services.
- Marketing
- Marketing professionals who can create effective and engaging viral campaigns will be highly sought after as more companies focus on this type of promotion.
- Entertainment
- The entertainment industry will continue to utilize celebrities as influencers, but may need to innovate their tactics in order to keep up with the changing landscape of social media.
