Renault tries to appeal to the gay (or cross-dressing) market with a commercial that promotes tolerance of dressing in drag.
The commercial features a young man driving a Renault Twingo car with his friends trying to find a place to party. They comes across a group of drag queens at the entrance of a club. Upon closer inspection, the guy recognizes his dad dressed as one of the woman. But instead of ignoring it or saying something negative about the fact his dad is dressed as a women, he shouts to his dad, “Hey Dad ... Can you get us in!?”
In the past few months, we have seen an increased use of cross-dressing and drag queens in fashion, advertising and pop culture. Check them out below.
What's Driving This Trend
- Cross-dressing Promotion
- Opportunity for companies to promote and embrace the LGBTQ+ community by featuring cross-dressing in their advertisements.
- Drag Queen Marketing
- Opportunity to use drag queens as brand ambassadors or market products to the LGBTQ+ community.
- Gender Fluid Fashion
- Opportunity to tap into the growing trend of gender fluid fashion and create inclusive clothing lines.
Who This Affects Most
- Automotive Industry
- Opportunity for car companies to target the LGBTQ+ community, by creating ads that feature diversity and inclusion themes.
- Fashion Industry
- Opportunity for fashion brands to create gender fluid clothing lines and collaborate with drag queens for ad campaigns.
- Entertainment Industry
- Opportunity for TV shows and movies to include more LGBTQ+ characters and stories, and to feature drag queens as hosts or judges.
