Credit Crunch Defying Car Debuts

A Sneak Peek at the Sleek Volvo S60 Concept

Detroit still hosts one of the premier auto shows, and this year is no exception, even though there is a gloomy dark cloud hanging over Motor City. Cars like the Volvo S60 Concept will be hard for the former Big Three automakers to look at. Its Volvo’s new foray into an aggressive sedan, dumping the box, play-it-safe cars of the past. The coupe style roofline reveals rear hinged rear doors that swing open wide for easy entry, but still gives the sedan a low profile.

Aggressive Sedans
The rise of aggressive sedans presents an opportunity for automakers to cater to customers seeking sleek and bold designs.
Rear Hinged Rear Doors
The introduction of rear hinged rear doors opens up possibilities for enhanced accessibility and convenience in sedan design.
Coupe Style Rooflines
The adoption of coupe style rooflines allows sedans to combine the elegance of a coupe with the practicality of a four-door car, creating a disruptive blend of style and functionality.

Who This Affects Most

Automotive
The automotive industry can embrace the trend of aggressive sedans and capitalize on customers' desire for bold and distinctive designs.
Automotive Manufacturing
The automotive manufacturing sector has an opportunity to innovate by integrating rear hinged rear doors into sedan production, providing enhanced accessibility to customers.
Automotive Design
Automotive designers can explore the potential of coupe style rooflines to create a new breed of sedans that combine elegance and practicality, disrupting traditional sedan design.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 2%
Freshness 8%

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