I intend to answer the call, regardless of the charges. My family is filled with sailors, me being the only exception. These super sailboats have inspired me to make my family proud...eventually. I'm just not ready for a monster sailboat yet.
Implications - Consumers in modern society are looking for more ways to inject an element of luxury into their lives. Products that feature an aspect of prestige are appealing to those who desire some exclusivity in their lives.