UrbanCougar is a social networking site designed for women who enjoy a little kitsch with their mid-life crisis.
You can browse the cougar gallery featuring “cubs” (or cougars-in-training, just in case you can’t wait until you’re forty), all the way up to the “Cougar model: Rolls Royce Edition.” I kid you not.
Urban cougars don’t sport spotted coats, they wear specially designed graphic tees that remind you just how awesome they are. If you’re in the festive mood, you can sport this “Santa’s Little Cougar” t-shirt (wait--I thought only polar bears lived at the North Pole?)
And of course, come mating season, you can purchase some cougar t-shirt love for the male cougar in your life. Just don’t get frustrated when “It ain’t easy cougin’” gets confused for “It ain’t easy coughin’” and people start assuming that you have a nasty cold instead of a hot wife.
You can also look up Urban Cougar approved “Dens,” or, in human terms, places to shop. Nifty.
Sarah Palin called--she wants to know where to sign up.
Why This Trend Is Growing
- Social Networking for Milfs
- Opportunity for a disruptive innovation in the social networking space targeting a specific demographic - middle-aged women.
- Kitsch and Mid-life Crisis
- Potential for disruptive innovation in the fashion industry by creating kitschy graphic tees and apparel targeting mid-life crisis individuals.
- Cougar Culture
- Opportunity for disruptive innovation in the entertainment industry by creating media content that celebrates the cougar lifestyle and appeals to a wide audience.
Industries Being Reshaped
- Social Networking
- Potential for disruptive innovation in the social networking industry by creating niche platforms catering to specific demographic groups, such as middle-aged women.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by designing and selling kitschy apparel targeting individuals going through a mid-life crisis.
- Entertainment
- Potential for disruptive innovation in the entertainment industry by creating content that represents and appeals to the cougar lifestyle.
