20 Planted Publicity Stunts

This evening, Spencer Pratt confirmed to the Associated Press that he and Heidi Montag had indeed gotten married in an impromptu ceremony in Mexico. Members of the press are crying foul, however, after Us Magazine and MTV magically appeared on hand to capture exclusive footage of the ‘secret’ nuptials.

Heidi Montag and Spencer Pratt aren’t the first celebrities to utilize the power of PR to boost a stagnant career. Paris Hilton has made ‘being Paris’ a profession--and a lucrative one at that. With a sex tape, multiple fragrances, television shows, paid nightclub appearances, and fashion lines under her belt, Paris Hilton is one of the premier personalities for someone like Heidi Montag to emulate if publicity alone is her goal.

While Heidi Montag hasn’t announced whether she will take husband Spencer Pratt’s last name, we’re fairly certain her choice of surnames will be far less abrasive than the personal branding choices made by Cutout Dissection.com and Chad Ocho Cinco.

SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 55%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X