Belly Button Airbrushing

Photoshopping Karolina Kurkova's Mystery Navel

Victoria’s Secret Model Karolina Kurkova’s belly button is taking on a life of its own. Now it has been revealed that art directors have been adding a belly button to Karolina Kurkova’s belly so she will appear more like other Victoria’s Secret hot models.

“Karolina’s body is amazing, but her belly button is unusual,” a fashion insider told Page Six magazine.

“It disappears in photos, so we keep a collection of belly button shots in different positions, and Photoshop them on to her whenever she’s doing a bikini picture.”

Karolina isn’t bothered by it because she knows her image will be altered by some art director who has a preconception of what beauty really is.

Virtual Body Modification
As the use of photoshop in advertisement is becoming more apparent, there is an opportunity for virtual body modification services to edit bodies for a more conventional look.
Natural Beauty Emphasis
The use of photoshop and virtual body modifications opens up the opportunity for industries to shift towards a greater focus on natural beauty and diversity.
Body Positivity Movement
The popularity of the body positivity movement presents an opportunity for industries to reject the conventional beauty standards and embrace natural, diverse body appearances in advertisements.

Where This Applies

Fashion Industry
The fashion industry can benefit from a shift towards a focus on natural and diverse bodies, moving away from conventional beauty standards and the use of photoshop in advertisements.
Photography Industry
The photography industry can explore new techniques and technology to capture natural and diverse bodies in photographs without relying solely on photoshop to edit them.
Social Media Industry
Social media platforms can engage with the body positivity movement on their platforms by promoting natural beauty, encouraging diversity, and rejecting conventional beauty standards in their advertisements.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 100%
Freshness 8%

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