The new ad campaign for Aquafresh Whitening Toothpaste showcases the whitening quality of the product by showing models wearing teeth sun visors while they enjoy outdoors activities.
The idea is pretty witty. The images visually draw you in and play on your curiosity by having the visors worn over the mouth. Once you see the toothpaste tube, the connection to the white teeth is instantly made.
This is a very nice job by Grey Hong Kong, who also created the Aquafresh Toothbrush campaign that features contorted bodies below.
Key Themes Behind This Trend
- Witty Advertising
- Incorporate clever and visually appealing campaigns to increase product appeal.
- Visual Product Placement
- Utilize creative visuals to visually connect the product to the desired outcome.
- Innovative Product Messaging
- Innovatively promote a product through unconventional product messaging.
Where This Applies
- Cosmetics and Personal Care
- Incorporate visually appealing messaging to promote personal care and cosmetic products.
- Consumer Goods
- Utilize creative visuals to connect the product with intended outcomes to increase sales.
- Marketing and Advertising
- Experiment and innovate with unconventional product messaging to stand out in a crowded market.
