Literal Packaging

Alphabetical Milk Carton

Elsa’s fantastic packaging cluster got me pumped up about adding more innovative packaging to Trend Hunter’s library, and I think this creative design ranks up there with the best of them.

Milk Packaging by designers Julien De Repentigny and Gabriel Lefebvre offer a unique take on the design of milk cartons by having the package formed like as an alphabetical representation of the product itself.

You do not have to wonder if this is milk or juice, one look at the cartoon spells it out for you.

Creative Packaging
Exploring unique and innovative designs for packaging products.
Visual Communication
Using visual cues to clearly convey product information.
Product Representation
Designing product packaging that visually represents the contents.

Where This Applies

Food and Beverage Packaging
Utilizing creative packaging designs in the food and beverage industry.
Graphic Design
Applying visual communication principles in the field of graphic design.
Package Design
Innovating packaging designs to visually represent the product inside.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 98%
Freshness 8%

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