Prison Runway Shows

Fashion Created Behind Bars

On September 17th, inmates held a fashion show in the El Salvador prison Rosa Virginia Pelletier in Ilopango, San Salvador. They showed off casual fashions created within the prison walls on an improvised catwalk.

Fashion aside, the Rosa Virginia Pelletier prison only has accommodations to house around 300 prisoners but actually contains over 700.  Children and babies are also within the prison walls living with their mothers; they can live there until they are five years old. 

Prison Fashion
Opportunity for sustainable clothing lines utilizing prison labor and rehabilitation programs.
Inmate Creativity
Opportunity for rehabilitation programs that foster creative talents and skills.
Socially Responsible Fashion
Opportunity for brands to showcase support of social issues through partnerships with prison rehabilitation programs.

Sectors Adopting This

Fashion
Fashion industry can create partnerships with prison rehabilitation programs and tap into unique sources of creativity and labor.
Prison Technology
Innovations in prison management technology that maximize rehabilitation potential and provide safe environments for prisoners.
Social Impact Investing
Investment in programs focused on social issues such as prison reform and rehabilitation that can create positive social and financial outcomes.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 10%
Freshness 8%

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