The World Wildlife Fund wants travelers who go on vacation or business trips to foreign countries to know that even though exotic animal souvenirs might look cute and appealing, you’ll have the blood of these animals on your hands--or, quite literally, in your suitcase.
The awareness message is delivered with a strong visual of blood being smeared on the airport floor as a woman drags her suitcase.
I think the idea and execution are great. I tip my hat off to LOWE GGK, Warsaw, Poland for the ad which was photographed by Igor Omulecki under the art direction of Giedymin Jabłoński and Maciek Trybek.
Why This Trend Is Growing
- Bloodvertising
- Opportunity for using shocking imagery to raise awareness and promote social causes.
- Exotic Souvenir Ethics
- Opportunity to educate travelers about the ethical implications of purchasing exotic animal souvenirs.
- Traveler Responsibility
- Opportunity to encourage travelers to be accountable for the products they purchase abroad and the impact on wildlife populations.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity in creating impactful campaigns that use shock value to deliver important messages.
- Tourism
- Opportunity to develop sustainable tourism practices and ethical guidelines for travelers regarding wildlife products.
- Conservation
- Opportunity for organizations to collaborate with brands and create initiatives that promote wildlife conservation awareness among travelers.
