Marithé + François Girbaud have killed snowman! Yes, and they had the guts to photograph how they put him into the grave in their new ad campaign.
The new Marithé + François Girbaud print ads want you to know that there are, “No more seasons.” Yes, no more winter or summer, you can buy anything you want from their collection any time you want. And frankly, with the state of global warming, they might be quite right about this. Bye bye snowman!
The sinister ads were photographed by Steve Hiett for La chose ad agency, France.
Marithé + François Girbaud are one of my favourite fashion brands. Granted that I only have one Marithé + François Girbaud t-shirt. I have had this t-shirt, which you can see in the gallery, since 2001, and it was on big sales then.
Hopefully with the Trend Hunter sky-rocketing traffic and new pro status, maybe I can afford another Marithé + François Girbaud piece soon :)
Why This Trend Is Growing
- Global Warming Fashion
- Opportunity for fashion brands to capitalize on the changing seasons and create collections that cater to a climate-affected world.
- Seasonless Fashion
- Shift towards fashion brands offering seasonless collections, allowing consumers to purchase items anytime without being bound by traditional seasonal trends.
- Disruptive Advertising Campaigns
- Opportunity for fashion brands to create provocative and attention-grabbing ad campaigns that challenge traditional notions of seasons and climate.
Industries Being Reshaped
- Fashion
- Fashion brands can explore innovative design and manufacturing techniques to create seasonless collections that align with climate changes and consumer demand.
- Advertising
- Opportunity for ad agencies to help fashion brands create disruptive campaigns that generate buzz, spark conversations, and challenge the status quo.
- Sustainable Fashion
- Rise of sustainable fashion brands that prioritize environmentally-friendly practices and offer seasonless collections as a response to climate change concerns.
