Justin Timberlake stars as a "complex modern day hero" in a new edgy ad campaign entitled 'My Name is William Rast' for his premium denim and lifestyle clothing line William Rast.
Timberlake co-directed, co-wrote and composed the score for a series of mini movies that supplements the Fall/Winter 2008-9 print ads. The movies are also directed by Jonas Akerlund.
Model Erin Wasson stars as Birdie, Rast's partner in crime.
Reportedly, Timberlake did not want to be featured in the ad campaign at the beginning. However, creative director Johan Lindeberg convinced him with the idea of playing a role, a rebel character that is not Justin Timberlake himself.
What Makes This Trend Stand Out
- Premium Denim Clothing
- Opportunity for new and established clothing companies to develop premium denim clothing lines that resonate with consumers seeking edgy, rebellious styles.
- Celebrity-endorsed Fashion
- Potential for brands to collaborate with celebrities to create high-profile, edgy fashion campaigns that generate buzz and appeal to younger demographics.
- Immersive Ad Campaigns
- Disruptive potential for marketers to create immersive, cinematic ad campaigns featuring mini movies that tell complex stories, allowing brands to engage with consumers in new, exciting ways.
Sectors Adopting This
- Fashion
- Opportunities for fashion companies to explore and embrace edgy, offbeat styles and marketing campaigns to appeal to young, style-conscious consumers.
- Entertainment
- Potential for film studios, music labels, and other entertainment companies to collaborate with fashion brands and celebrities to create engaging multi-media advertising campaigns.
- Marketing
- Potential for advertising agencies and marketers to embrace immersive, cinematic storytelling in ad campaigns, offering fresh and exciting alternatives to traditional forms of advertising.
