Becks beer are going to be using the labels on their bottles as blank canvases to support the work of four artists from London's Royal Academy of Arts.
From August 1, the Becks brand will be distributing bottles with labels featuring an art piece per bottle from the four graduate students.
The artists include Simon Cunningham and Charlotte Bracegirdle.
The "Becks Canvas" activity forms part of the beer brand's plans to support Art and Music. Another activity they're involved in is a Live Studio event which is a live mixing competition.
Below are some more ideas for creative beer bottle labels.
What's Driving This Trend
- Beer Bottle Label Art
- Opportunity for brands to collaborate with artists and use beer bottle labels as a canvas for unique artwork.
- Supporting Art and Music
- Brands can align themselves with artists and musicians to support the arts and enhance their brand image.
- Live Studio Events
- Hosting live mixing competitions or other interactive events can create a unique and engaging experience for consumers.
Who This Affects Most
- Beverage
- Beverage companies can explore collaborations with artists and musicians to create limited edition bottle labels and support the arts.
- Art
- Artists can partner with beverage brands to showcase their work on bottle labels, expanding their reach to a larger audience.
- Event Management
- Event management companies can organize live studio events or other interactive experiences for brands to engage with their audience in a unique way.
