Nokia has officially unleashed four phones in its Supernova series. Aimed at the style conscious, the range features bold colors and hot designs, with inspiration coming from the latest statement handbags or must-have sunglasses.
"As we rely more heavily on mobile phones to stay connected, they increasingly know everything about us and have become a window into our worlds," Jo Harlow, vice president of LIVE category, Nokia said in a statement. "With the Supernova range, we set out to give people the ability to set themselves apart in the same way that they would with a traditional statement accessory."
The fashionable Nokia 7210, 7310, 7510, and 7610, allow you to express your personal style via assorted stylish designs, and personalization through vibrantly hued exchangeable Xpress-On covers in glamorous surfaces.
Features range from 7610's 3.2 megapixel camera with dual LED flash and 8x digital zoom, instant messaging and TV out for image sharing, to 7210's simple 2 megapixel camera and music playback.
Why This Trend Is Growing
- Fashion Phones
- Opportunity to disrupt the mobile phone industry with design-driven phones that cater to style-conscious consumers.
- Personalization Tech
- Opportunity to disrupt the mobile phone industry with personalizable components like exchangeable covers and wallpapers.
- Camera Tech
- Opportunity to disrupt the mobile phone industry with high-quality cameras that can replace traditional point-and-shoot cameras.
Industries Being Reshaped
- Mobile Phone
- The personalization and fashion trends in mobile phones could open up a new market in fashion-oriented mobile phones.
- Fashion
- The fashion trend in mobile phones could create new opportunities for fashion brands to collaborate with phone manufacturers.
- Camera
- The trend towards high-quality cameras in mobile phones could disrupt the traditional point-and-shoot camera market, especially for casual photographers.
