The BUILT Laptop Backpack is an unusual design that looks more like a bulletproof jacket than a typical case for carrying your notebook.
Made from lightweight neoprene, a water-resistant exterior and breathable air mesh, BUILT accommodates and protects laptops from 12–17" with extra room for books, folders and whatever else you might need. It also features two additional smaller compartments to store accessories, with one conveniently located directly on the shoulder strap for easy access to your phone or mp3 player.
BUILT comes in two sizes (medium & large) and sells for $80.
Why This Trend Is Growing
- Neoprene Backpacks
- Innovative backpack designs using neoprene to create sturdy, water-resistant exteriors with breathable interiors.
- Bulletproof-style Laptop Cases
- Laptop cases using industrial design cues from bulletproof jackets to create unique and protective carrying solutions.
- Shoulder Strap Compartments
- Innovating backpack design with additional compartments located directly on the shoulder strap for easy access to your phone or mp3 player.
Industries Being Reshaped
- Fashion Accessories
- A design crossover opportunity marrying fashion accessories with functional features such as neoprene, for form and function needs of carrying laptops and tech accessories.
- Industrial Design
- An opportunity to rethink industrial design approaches that intersect with both technological innovation and user experience in the laptop carrying accessory space.
- Outdoor Gear
- Opportunities to re-imagine the ruggedness and durability of outdoor gear, incorporating into everyday laptop backpacks that embrace the outdoors with a touch of urban sensibility.
