The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories worn. However, the twist here is that the promotion is for a TV show, not the fashion accessories.
Take the handbag description for example, "A woman's handbag conceals as much as it reveals. Sleek clutch purses are not an option when your essential items include a leather whip, blonde wig, blindfold, ostrich feathers, condoms, lubricant and latex loosening talcum powder. The handbag must be stylish, yet deceptively roomy, with an extremely secure clasp. Peek into the world of Belle de Jour. Secret Diary of a Call Girl. Thursdays 9.30pm on prime."
I love the ads. They would blend so well in a traditional fashion magazines, which is ideal as the readers are the target audience of the show.
The ads were created by creative director James Mok, art director Dave Brady and photographer Craig Owen for DRAFTFCB Auckland ad agency, New Zealand.
Why This Trend Is Growing
- Editorial-style Advertising
- Opportunity for brands to create ad campaigns that mimic the aesthetic and format of high-fashion editorials, blurring the line between fashion promotion and product advertising.
- Targeted Marketing
- Opportunity to reach specific audiences by placing ads in publications that align with the interests and demographics of the desired consumer base.
- Creative Collaboration
- Opportunity for ad agencies, creative directors, and photographers to work together to develop unique and eye-catching advertising campaigns that stand out from traditional TV show promotions.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the editorial-style advertising trend to promote their products in a way that resonates with the target audience, blurring the line between editorial content and advertisements.
- Television
- TV networks and streaming platforms can use targeted marketing strategies to reach niche audiences and generate buzz for their shows, leveraging platforms that align with the interests of the target viewers.
- Advertising
- Ad agencies can embrace creative collaboration and push the boundaries of traditional advertising, offering innovative and visually appealing campaigns that capture the audience's attention.
