Sex and violence are popular methods to catch attention in advertising. But you can make other sorts of controversial ads, like this ad for Siminn, an Icelandic phone company. They are changing history. And the history they chose to change, is Jesus' last supper.
The ad was chosen the best ad of the year in Iceland last weekend and when recieving the awards, special thanks were given to the Icelandic bishop for "encouraging discussion". Being controversial and debated surely helps the word-of-mouth marketing. I guess religious believes have alot to do with how controversial you will find the ad. The script writer and the actor playing Judas, Jón Gnarr, is a well known comedian in Iceland. Less known is the fact that he is one of the few catholics in Iceland. So how does 3G change the course of history? Let's check the video:
Key Themes Behind This Trend
- Controversial Advertising
- Using controversial topics in advertising can be an effective way to catch attention and generate discussion.
- Religious Sensitivity in Advertising
- Religious beliefs can greatly impact the success and reception of ads that touch on sensitive topics.
- Innovation in Video Advertising
- The use of creative storytelling and unexpected plot twists can set ads apart and win acclaim.
Where This Applies
- Telecommunications
- Companies in the telecommunications industry can use creative advertising to differentiate themselves and stand out in a crowded market.
- Entertainment
- In the entertainment industry, edgy and provocative advertising can generate buzz and interest around new releases.
- Marketing and Advertising
- Marketing and advertising agencies can leverage the effectiveness of controversial advertising and creative storytelling to win awards and impress clients.
