The Zoomin Watch is a stylish chronograph designed by Gennady Martynov and Emre Cetinkoprulu. With magnifying glass nubs taking the place of the traditionally uninteresting hands of a clock, the Zoomin Watch provides you with a whole new way to tell time.
Numbers 0 to 59 form an outer ring on the timepiece, while a magnifying glass travels around the piece enlarging the appropriate numbers as each minute goes by. In the middle, another magnifying glass rotates around a smaller circle that is marked with the numbers 1 to 12, telling you the hour of day.
There's no denying that the Zoomin Watch is a nifty timepiece. The concept was well-conceived, and from the looks of it, the execution is nearly flawless. The Zoomin Watch would be a welcomed accessory on my wrist.
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The Zoomin Watch Enlarges Numbers as Time Passes By
By: Francis Tiangson - Published: Mar 16, 2011 • References: yankodesign