Rockstar

The Chinese Portraiture of Zhu Yi Yong

By: Marissa Liu - Published: Dec 27, 2009   Updated: Aug 17 2011 • References: galeriedumonde and a212
Sichuan-born artist Zhu Yi Yong creates moving portraits of Chinese life. Choosing to focus more on the past than the present, Zhu Yi Yong presents a unique perspective of life within China from the perspective of an insider.

His collection of portraits entitled 'Memories' show black and white portraits of people manipulating red string into the shape of a star, a social commentary on China and an interesting play on a child's game.

Implications - Businesses that create products with which clients can develop a personal connection will likely generate high numbers of sales. Consumers will find products that offer a personal and sentimental value highly appealing and will likely invest their time and money.