The Zelda Bento Box combines two of life's greatest pleasures, gaming and eating, into one awesome package. Created by the geniuses over at My Meal Box, the Zelda Bento Box was commissioned to celebrate the release of the latest Legend of Zelda game.
Chicken nuggets, fried rice, broccoli, corn, beef sausage, strawberry jelly, and a slice of lemon make up the delicious Zelda Bento Box. Check out all four boxes here, and be sure not to drool on your keyboard.
Key Themes Behind This Trend
- Gamer Food
- There is a strong trend for food packages or boxes inspired by gaming characters.
- Gaming Crossovers
- Opportunities to create themed food products for other gaming franchises.
- Nostalgic Eating
- Opportunities to create playful food products that tap into consumers' fondness of entertainment from their childhood or past.
Where This Applies
- Food and Beverage
- The food and beverage industry can develop more gaming-themed products or crossovers to appeal to a growing demographic of younger gamers who want to eat and play at the same time.
- Gaming
- The gaming industry can partner with the food and beverage industry to offer character and franchise-themed food boxes or products as part of a promotional campaign or merchandise lineup.
- Packaging
- Opportunities for packaging and design industries to create fun, eye-catching, and hack-proof packaging that resonates with young gaming audiences.
