This video lookbook is visually stimulating thanks to its impressive angles. We watch the feet of models walking around a sidewalk, and it is surprisingly entertaining. We also get to take a look at what the models are wearing above their feet, which complements the YSL FW1011 sneakers perfectly.
Implications - The video lookbook is an interesting way to excite public buzz as it is interactive and unique. The effectiveness of print ads is diminishing in the viral video age, so mini film campaigns of this nature appeal to the modern consumer.