It's not everyday that a person will come across a penguin or parrot with the form of a panda printed on his or her belly, but that is just what people will witness when they lay their eyes on the WWF 2012 campaign. Of course, this is a clever play on graphic tees. It depicts these animals as supporting what the World Wildlife Fund is trying to accomplish. By encouraging people to "put on your shirt and join to our team," the WWF 2012 campaign is clearly recruiting animals of all kinds to support their important cause.
The WWF 2012 campaign was created by Rio de Janeiro-based ad agency Creative Child Studios. It was photographed by Dreamstime with art direction by Eliayse Villote and creative direction by Fabio Bispo.
Stats for Panda-Printed Animal Ads
Trending: Older & Mild
Research: 2,519 clicks in 197 w
Interest: 1.6 minutes
Concept: WWF 2012 Campaign
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: off-kilter accessory ads, ambitious denim campaigns, and population-boosting campaigns.
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