White Claw newly introduced White Claw Premium Vodka and with the launch of the world's first Triple Wave Filtered vodka, a range of ready-to-drink White Claw Vodka + Soda cans. These new 100-calorie cocktails are ready to be sipped and savored in summery varieties like Pineapple, Peach, Wild Cherry, and Watermelon.
The velvety finish on the slim vodka soda cans aims to express the ultra-smooth quality of the new spirit used as a base for these cocktails. In fact, White Claw coined the word "smooovest" to describe the ultra-smooth quality of its disruptive vodka, which is made possible with a filtration process that uses immense pressure (equal to three 30-foot waves) to create a vodka with unparalleled flavor, aroma and smoothness.
Why This Trend Is Growing
- Premium Vodka + Ready-to-drink Cocktails
- There is an opportunity for the alcoholic beverage industry to continue innovating and developing premium vodka spirits that can be accessibly served in ready-to-drink cocktail form.
- Disruptive Filtration Techniques in Beverage Making
- There is an opportunity for beverage-making industries to explore the possibilities of using unique and disruptive filtration techniques in creating ultra-smooth and flavorful spirits.
- Creative Branding and Marketing of Vodka Spirits
- There is an opportunity for vodka brands to embrace creative branding and marketing efforts that capture the essence of their unique and disruptive flavors.
Industries Being Reshaped
- Alcoholic Beverage Industry
- The alcoholic beverage industry can capitalize on the new wave of premium vodka and ready-to-drink cocktails, offering them as innovative and refreshing options for consumers.
- Beverage Filtration Industry
- The beverage filtration industry can explore new technologies and techniques in creating unique and disruptive filtration systems for spirit-making, leading to a new wave of ultra-smooth and flavorful spirits.
- Branding and Marketing Industry
- The branding and marketing industry can work with vodka brands to develop creative marketing strategies that accurately reflect the unique and disruptive qualities of each brand's spirits.
