Tiffany & Co.'s new website 'What Makes Love True' is all about creating your perfect romance. Viewers are greeted with the short film 'True Love Grows' which depicts a happy couple on their wedding day.
The 'What Makes Love True' website is full of cute and romantic stories as well as tips for those who are finding themselves filled with butterflies. It even lists the best places for romantic moments around New York City, as Tiffany & Co. has called it the "ultimate city for falling ecstatically in love."
Be sure to check out the website to fulfill those hopelessly romantic moments.
Implications - No longer just looking for products that work, consumers are seeking out items they make a connection with. Designs that feature a deeper meaning are attractive to those who want to establish relationships through their purchases. Companies trying to increase their value could focus on this when coming out with new designs.
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