The World Basketball Festival (WBF) will soon begin in New York, and to celebrate the competing countries, Nike Sportswear has launched the special edition of Air Force 1 shoes as a part of the WBF 'Country' collection.
The five different pairs of shoes feature premium leathers, the country name molded on the heel tab, WBF-inspired graphics and a patriotic flag colorway. The WBF country collection will let everyone know which country you’re rooting for. Be sure to check out the gallery for more photos of this badass kicks.
Why This Trend Is Growing
- Special Edition Footwear
- Opportunity for brands to create limited edition shoes with unique designs and features to cater to passionate fans.
- Patriotic Fashion
- Disruptive innovation potential lies in designing clothing and accessories that celebrate national pride and support for sports events.
- Event-inspired Collections
- Brands can capitalize on major events by creating themed collections that resonate with consumers who want to show their enthusiasm and connection to the event.
Industries Being Reshaped
- Footwear
- Footwear industry has the opportunity to collaborate with sports events to create special edition shoes that showcase country loyalty and capture fan interest.
- Fashion
- Fashion industry can explore patriotic themes to create clothing and accessories inspired by major sports and event competitions.
- Sporting Goods
- Sporting goods companies can create event-themed merchandise to capitalize on the enthusiasm and national pride associated with major sports events.
