Washington-based Vortex Motor Company unveiled its new car, the Vortex F1, at the SEMA 2010 show. Featuring a MIG welded steel spaceframe chassis and fibreglass bodywork, the Vortex F1 has a complete, fresh-squeezed look.
Fitted with two supportive bucket racing seats, the speedster is powered by a GM-sourced 2.0 liter turbocharged engine that can produce 290 HP and 340 ft-lbs of torque. The rear wheels are driven by a six-speed manual transmission.
Implications - Businesses that offer unusual or outlandish qualities to products that typically embody a specific set of traits will benefit by standing out in the minds of consumers as distinct and unique.
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