The Vogue Gioiello December 2010 Shoot Stands Up Tall
The fashion is very "in-your-face" and accented with piles of funky jewels. Hairdos stick straight up just like a toy soldier's hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude.
Implications - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities.