On November 24th, Hormel Foods will be hosting the World's Largest Virtual Friendsgiving on its YouTube channel and it promises celebrity guest appearances, musical performances, plus plenty of holiday cooking and entertaining tips. Although people may not be gathering around the holiday table to enjoy the same traditions as last year, the experience will help to bring people together virtually during the pandemic.
The World's Largest Virtual Friendsgiving Hormel Foods Edition will be hosted by entertaining expert Paul Zahn with appearances from pop icons, reality stars and many more.
This year, Hormel Foods has hosted several events, including a concert series, an online film festival and a special graduation event for the class of 2020.
Image Credit: Hormel Foods Corporation
Why This Trend Is Growing
- Virtual Events for Holidays
- There is a disruptive innovation opportunity for businesses to host virtual holiday events that bring people together during the pandemic.
- Celebrity Appearances in Virtual Events
- Businesses can leverage the presence of celebrities in virtual events to increase engagement and attract a wider audience.
- Online Festivals and Concerts
- Hosting online festivals and concerts provide an opportunity for businesses to connect with audiences, create new revenue streams and adapt to the current situation.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage virtual events to provide a new experience to customers who cannot dine in-person during the pandemic.
- Live Entertainment
- The live entertainment industry can pivot to online events and leverage celebrity appearances to create engaging and memorable experiences.
- Digital Marketing
- The digital marketing industry can craft new and innovative ways to deliver online experiences that keep audiences engaged, entertained and informed throughout the pandemic.
