Apprentice

Coca-Cola Vio Makes Consuming Dairy a Little More Adventurous

By: Susan Read - Published: • References: bevnet & timesonline
Coca-Cola scientists in Atlanta, Georgia have developed the latest in delicious drinks: fruit-flavored fizzy milk. Coca-Cola Vio is being test-marketed in New York natural food stores and delis at $2.50 a bottle.

The “vibrancy drink” comes in four flavours: Peach Mango, Citrus, Berry and Tropical Colada.  It certainly sounds delicious, but is it healthy? 

At 1.5 grams of fat and 26 grams of sugar, it packs a similar punch to other Coca-Cola non-diet products. That’s not bad, but you may not want to pour Vio on your Captain Crunch in the morning. (Of course, after midnight, anything goes. That’s between you and your Vio.)

Well, we like milk. And we like fizz. So we are cautiously optimistic that this product has a long shelf life ahead of it.

One Coca-Cola copywriter boasts that Vio tastes “like a birthday party for a polar bear.” That sounds like a party that we’d like to crash. Stats for Fizzy Milk Trending: Older & Chilly
Traction: 3,110 clicks in 281 w
Interest: 4 minutes
Concept: Fizzy Milk
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: soda & chinese herbology fusion, coca-cola blak launched in the united states, and fashion pop.