wet n wild launched a video game makeup collection that revives a beloved phenomenon. The Pac-Man Limited Edition Collection Box is touted as a throwback collection that promises a walk down memory lane through its fun packaging and various beauty products.
Inside the 90s-inspired video game makeup set, fans will find products with fun names like the Waka Waka Waka Eyeshadow Brush, the Game Over Color Palette and Ghost Gloss in shades that are named after the members of the Ghost Gang. Naturally, the entire Pac-Man Limited Edition Collection Box is packaged in a round shape that pays homage to the 8-bit video game character, complete with nostalgic packaging that includes other icons from the game like dots and pieces of fruit.
Key Themes Behind This Trend
- Nostalgic Makeup Collections
- There is an opportunity for beauty brands to create limited-edition collections that tap into nostalgia and incorporate fun names and packaging inspired by beloved pop culture icons.
- Gamification of Beauty Products
- Beauty brands can explore collaborations with video game franchises or incorporate elements of gaming into their products to attract consumers who are gamers or are nostalgic for retro games.
- Character-inspired Color Naming
- Brands can create makeup products with color names inspired by characters or elements from popular video games, offering fans a unique and immersive beauty experience.
Where This Applies
- Beauty & Fashion
- The beauty industry can leverage nostalgic makeup collections to engage consumers, especially those who are interested in pop culture and retro gaming.
- Gaming & Entertainment
- Collaborations between beauty and gaming brands can disrupt the beauty and gaming industries, creating new opportunities for innovative products that cater to both beauty and gaming enthusiasts.
- Packaging & Design
- The demand for unique and nostalgic packaging in the beauty industry presents an opportunity for packaging and design companies to create specialized packaging for limited-edition makeup collections inspired by popular video games.
