Hollister Hosted a Twitch Livestream for a Video Game Launch
Laura McQuarrie — June 24, 2019 — Tech
References: shoploscerritos & thecurrentdaily
To kick off the launch of Crash Team Racing Nitro-Fueled (also known as CTR), teen fashion brand Hollister created an in-store video game livestream event from its Los Cerritos store location in California. For the event, Hollister invited two Twitch streamers to play CTR in-store, giving people the chance to watch in-store or tune in online via Twitch for all of the action. For the event, an in-store gaming lounge was set up to offer a comfortable viewing and gaming experience.
Hollister also invited influencers to support the video game launch with friendly gaming competitions. Additionally, for those who couldn't make it to the one-day-only event, Hollister is offering downloads of CTR online, as well as through 100 of its stores in the United States.
Hollister also invited influencers to support the video game launch with friendly gaming competitions. Additionally, for those who couldn't make it to the one-day-only event, Hollister is offering downloads of CTR online, as well as through 100 of its stores in the United States.
Trend Themes
1. In-store Livestream Events - Retailers can create in-store livestream events to showcase products and create community engagement.
2. Influencer Partnerships for Gaming - Brands can partner with influencers to create gaming content and generate buzz for product launches.
3. Branded Gaming Experiences - Businesses can create branded gaming experiences and incorporate them into their marketing strategy to promote engagement and drive sales.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize in-store gaming events and influencer partnerships to launch new products and increase customer engagement.
2. Video Game Industry - The video game industry can collaborate with fashion brands to create gaming experiences and reach new audiences.
3. Marketing Industry - Marketing agencies can help businesses integrate gaming experiences into their marketing strategies and generate buzz for product launches.
1.6
Score
Popularity
Activity
Freshness
