Like the feeling of a warm summer breeze, the soft color palette in the Victoire Mac-Dauxerre Grey SS 2011 editorial presents a light and airy wardrobe. The minimal makeup artistry really stands out in this shoot, with the pretty pink lips and bright blue eyeliner making for a fresh and beautiful face.

The Victoire Mac-Dauxerre Grey SS 2011 shoot was shot by photographer Jacques Habbah and styled by fashion editor Moreno Galata.

Implications - Consumers in contemporary society are no longer attracted to styles that feature a darker aesthetic. Items that contain a more subtle style are appealing to those female shoppers who want to maintain a timeless appearance. Companies could focus on this when coming out with new items.