Verb Energy recently rebranded and revised its product line, introducing a fresh new look and ingredient list that now appeals to urban Millennials and women rather than college students.
While Verb Energy sold bars in the past, the newly refreshed range now focuses on bites, which provide as much as much caffeine as a shot of espresso. The 90-calorie energy bites are free from artificial ingredients and boast a simple ingredient base of organic green tea caffeine, gluten-free oats and organic quinoa crisps. The Verb Energy bites are offered in three flavors: Salted Peanut Butter, Simply Cocoa and Maple Blueberry.
In order to better connect with its target demographic, Verb Energy is now using a text-to-order platform that allows it to directly communicate with customers.
What's Driving This Trend
- Rebranding Snacks
- The rebranding of snack products to target different consumer segments presents an opportunity for disruptive innovation in the food industry.
- High-caffeine Bites
- The development of energy bites with high caffeine content opens up opportunities for disruptive innovation in the energy snack market.
- Direct Customer Communication
- Using text-to-order platforms to directly communicate with customers creates opportunities for disruptive innovation in customer engagement and sales channels.
Who This Affects Most
- Food and Snacks
- The rebranding of snack products and the introduction of high-caffeine bites have the potential to disrupt the food and snacks industry.
- Energy Snacks
- The development of energy bites with high caffeine content presents disruptive innovation opportunities within the energy snack industry.
- E-commerce and Customer Engagement
- The use of text-to-order platforms to directly communicate with customers disrupts traditional sales channels and creates opportunities for innovation in e-commerce and customer engagement.
