The Indie Fashion Label 'Upstate' Spring 2011 Lookbook
Armida Ascano — October 5, 2010 — Fashion
References: youreupstate & coolhunting
The 'Upstate' Spring 2011 collection falls somewhere between Brooklyn hipster and hippie lovechild. All pieces from the collection are hand-dyed to look like your mother's nostalgic tie-dyed clothing, but cut to match a modern audience.
The indie Brooklyn-based label is on the rise with the 'Upstate' Spring 2011 line. Boasting capes, kerchiefs, ponchos and vests, these gorgeous tie-dyed pieces will be must-have items this spring season.
Implications - Youth consumers are looking to the past as a guide for their style choices. This stems from a fear of the future and a desire to return to an idealized time of simplicity. Companies should appropriate elements from pop culture from previous decades to nurture an emotional connection.
The indie Brooklyn-based label is on the rise with the 'Upstate' Spring 2011 line. Boasting capes, kerchiefs, ponchos and vests, these gorgeous tie-dyed pieces will be must-have items this spring season.
Implications - Youth consumers are looking to the past as a guide for their style choices. This stems from a fear of the future and a desire to return to an idealized time of simplicity. Companies should appropriate elements from pop culture from previous decades to nurture an emotional connection.
Trend Themes
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Nostalgic Fashion — Fashion brands can look to past trends and incorporate them into modern designs to appeal to consumers looking for nostalgic styles.
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Handcrafted Clothing — Consumers are showing an increased interest in handcrafted clothing and accessories, creating an opportunity for brands to offer artisanal pieces.
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Tie-dye Revival — The revival of tie-dye prints and patterns in fashion trends creates an opportunity for brands to incorporate this nostalgic technique into their designs.
Industry Implications
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Fashion Design — Fashion designers can incorporate hand-dyed and tie-dyed techniques into their collections to appeal to consumers looking for unique, artisanal pieces.
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Textile Manufacturing — The demand for hand-crafted, tie-dyed clothing and accessories creates a need for skilled artisans and textile manufacturers with experience in dyeing techniques.
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Retail — Retailers can capitalize on the tie-dye trend by stocking hand-dyed clothing and accessories from artisanal designers or offering workshops to teach customers how to create their own tie-dyed pieces.
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