The 'Upstate' Spring 2011 collection falls somewhere between Brooklyn hipster and hippie lovechild. All pieces from the collection are hand-dyed to look like your mother's nostalgic tie-dyed clothing, but cut to match a modern audience.
The indie Brooklyn-based label is on the rise with the 'Upstate' Spring 2011 line. Boasting capes, kerchiefs, ponchos and vests, these gorgeous tie-dyed pieces will be must-have items this spring season.
Implications - Youth consumers are looking to the past as a guide for their style choices. This stems from a fear of the future and a desire to return to an idealized time of simplicity. Companies should appropriate elements from pop culture from previous decades to nurture an emotional connection.
Stats for Tempting Tie-Dyed Looks
Trending: Older & Mild
Research: 7,767 clicks in 290 w
Interest: 4 minutes
Concept: Upstate Spring 2011
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: tie-dyed hair braids, tie-dye hairdos, and nature-loving lingerie.
Tempting Tie-Dyed Looks
More Stats +/-
Tie-Dyed Hair Braids
Tie Dye Watertography
Exaggerated Red Locks