Diamond Studded Kohl Magazine
Going Like Sixty — July 17, 2008 — Marketing
References: indiaglitz
It's hard to top a beautiful model as a cover for a magazine launch, but Kohl magazine will include 91 grams of gold and 622 diamonds on the cover. It is estimated that this one magazine cost $10,000 to produce. It was designed by Damas, an exclusive jewelry designer and manufacturer who put in over 86 hours to make the cover. The magazine will be on display at various locations before going up for auction to benefit a charity.
Trend Themes
1. $10,000 Magazines - Opportunity for luxury brands to create high-end, exclusive magazines with unique and lavish features.
2. Diamond-studded Magazines - Chance for jewelry designers and manufacturers to collaborate with magazines and create exclusive diamond-studded covers.
3. Charity Auctions for Magazines - Potential for magazines to partner with charities to create limited-edition magazines that can be auctioned off for fundraising.
Industry Implications
1. Luxury Brands - Luxury brands can leverage the trend of expensive magazines to enhance their brand image and attract high-end consumers.
2. Jewelry Design - Jewelry designers can explore the opportunity of collaborating with magazines to create unique diamond-studded covers and gain exposure.
3. Charitable Organizations - Charities can partner with magazines to create special editions that can be sold or auctioned off to raise funds for their causes.
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