Twitpay is an online application that is transforming Twitter from a communication website into an e-commerce platform. It was initially an experimental social media service to facilitate payments by users to Tweet statements to whoever they wanted to send funds to on Twitter.

Under new investors, the company aims to focus on helping charities who are interested in leveraging social media services to help raise money. In an increasingly digital world, Twitpay combines “the simplicity of mobile giving with the power of social networking.”