Twipple is a Twitter-powered initiative that seeks to assail deserving individuals with random acts of goodwill--and encourage others to do the same. The word 'twipple' is meant to blend Twitter and the idea that the service can provide a ripple effect of goodwill.
Being Twippled is the antithesis to being punked; a handsome stranger might pay them a compliment, hand them $40 or gift them a book by their favorite author. You can nominate a deserving individual to Twipple or conduct acts of goodwill on your own; so far, 72 random acts of kindness have been performed on Twipple.
Twipple also has a Zazzle store with a handful of products; all proceeds will go to NY Cares.
Stats for Twitter-Powered Goodwill
Trending: Older & Chilly
Research: 2,533 clicks in 345 w
Interest: 4 minutes
Concept: Twitter-Powered Goodwill
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: 31 incredible acts of good will + angelina jolie visits afghanistan, 97 innovative approaches to charity, and virtual good samaritans.
More Stats +/-
97 Innovative Approaches to Charity
31 Incredible Acts of Good Will + Angelina Jolie Visits Afghanistan
Virtual Good Samaritans
Cyclist Charity Exhibits