Twipple Encourages Spontaneous Acts of Kindness

By: Marissa Brassfield - Published: Oct 11, 2009 • References: & adrants
Twipple is a Twitter-powered initiative that seeks to assail deserving individuals with random acts of goodwill--and encourage others to do the same. The word 'twipple' is meant to blend Twitter and the idea that the service can provide a ripple effect of goodwill.

Being Twippled is the antithesis to being punked; a handsome stranger might pay them a compliment, hand them $40 or gift them a book by their favorite author. You can nominate a deserving individual to Twipple or conduct acts of goodwill on your own; so far, 72 random acts of kindness have been performed on Twipple.

Twipple also has a Zazzle store with a handful of products; all proceeds will go to NY Cares. Stats for Twitter-Powered Goodwill Trending: Older & Chilly
Research: 2,533 clicks in 345 w
Interest: 4 minutes
Concept: Twitter-Powered Goodwill
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
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