While I could use a GPS device to find my polling place or that great restaurant I always hear about, the new campaign for Alfer GPS Sale and Installation uses a different unorthodox approach to get you to buy their product: transsexuals and thieves as a scarevertising technique.
How do they do it? How about ending up in the seedy Stroke avenue instead of Stock avenue? And let’s hope you can make it with all your money and your car intact through Crook avenue, while you were looking for Cook avenue.
The cheeky campaign was photographed by Marcel Boldú for DRAFTFCB Caracas, Venezuela with creative directors Macoco Moreira, Carlos Rusconi, art director Daniel Méndez and copywriter Macoco Moreira.
Stats for Transsexual & Theft Scarevertising
Trending: Older & Chilly
Research: 4,263 clicks in 390 w
Interest: 4 minutes
Concept: Transsexual & Theft Scarevertising
Related: 62 examples / 48 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: transgendered cosmetics, transgendered brand endorsement, and 38 ultra modern gps enabled devices.
Transsexual & Theft Scarevertising
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