Bianca Bartz
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Let’s be honest about women and cars for a second. The truth is, women are the primary buyers and decision makers when it comes to vehicles in the US, specifically, female baby-boomers. So what do they want? Askmen.com gives us their round-up of Top 10 Cars For Chicks. Female boomers have a lot of buying power in North America. The kids are finally old enough to drive themselves and that’s being reflected in the automotive market. Just look have drastically minivan sales have plummeted. These women don’t need a huge beast of a vehicle—they want something fun and sporty that gets them to work, is gentle on the environment, has enough room for groceries (OK, and a few bags from Ralph Lauren and Banana Republic) and makes them feel alive again. Will car manufacturers catch on? What are they doing to target these baby boomer women? The day a company comes up with a fun, sexy hybrid, we’ll have the answer!  We’re not basing this on sales figures split by gender; it’s based on real-world observations and vibes generated by current and recent models. We limited ourselves to just one model from any given automaker (which is why you won’t find the VW Beetle and Toyota Corolla here, though they were definitely worthy contenders).
(ca.askmen)References: ca.askmen, Filed In: |
Girly Rides
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Top Cars For Women
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FOUR WAYS TO REACT: vote, favorite, add more examples of Girly Rides or comment about Top Cars For Women.
| Rosa Capacola on Sep 24, 07 227 Trends 63 Comments |
Right on with this one! I've been driving a Chrysler Sebring, but have seriously put the PT Cruiser on my wish list for next purchase or lease. |
Rosa Capacola on Sep 24, 07 227 Trends 63 Comments
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