Poised Pragmatic Photography
ToMa's recent collection uses this pragmatic aesthetic and the result is captivating. Although his subjects are presented in a realistic manner, flaws and all, the photos are that much more enticing due to their no-nonsense nature. ToMa does not waste time trying to cover up a model's signs of aging but instead embraces these features with brilliant results.
Implications - Many advertisements are full of unrealistically perfected subjects, and consumers are becoming tired of this aesthetic. Companies would be wise to use a pragmatic approach when designing packaging and publicity stunts that celebrate the natural abilities and beauty of individuals.