ToMa is a self-taught photographer based in Paris, France. His photos are gritty, realistic and demonstrate that flawless subjects are a thing of the past.
ToMa's recent collection uses this pragmatic aesthetic and the result is captivating. Although his subjects are presented in a realistic manner, flaws and all, the photos are that much more enticing due to their no-nonsense nature. ToMa does not waste time trying to cover up a model's signs of aging but instead embraces these features with brilliant results.
Implications - Many advertisements are full of unrealistically perfected subjects, and consumers are becoming tired of this aesthetic. Companies would be wise to use a pragmatic approach when designing packaging and publicity stunts that celebrate the natural abilities and beauty of individuals.
Stats for Poised Pragmatic Photography
Trending: Older & Mild
Research: 2,684 clicks in 254 w
Interest: 4 minutes
Related: 114 examples / 88 photos
Segment: Neutral, 12-55+
Comparison Set: 42 similar articles, including: playfully mysterious photography, sullen bedroom photography, and frank life photography.
Poised Pragmatic Photography
More Stats +/-
Sullen Bedroom Photography
Playfully Mysterious Photography
Frank Life Photography
Desirable Desert Photography
Aging Athletic Photography