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TiVo Tracks Your Domino's Order

By: Trend Huntress - Published: • References: online.wsj
TiVo has teamed up with Domino's Pizza to allow TiVo users to order pizza and track their orders using their broadband connection. Hungry couch potatoes can either order their Domino's for delivery or pickup.

This is the first on-demand food ordering service that allows TiVo users to buy Domino's pizza directly from their television sets. Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, has coined this new marketing opportunity “couch commerce."

Admittedly, this is a really cool way to order some grub without having to step away from the game, or the movie, or the "Dancing With the Stars" results show. But you have to wonder if we've become too lazy to just pick up the phone and interact with a real person. Stats for Ordering Pizza via TV Trending: Older & Chilly
Traction: 3,613 clicks in 303 w
Interest: 4 minutes
Concept: Ordering Pizza Via TV
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: personalize your pizza online, batman pizza, and the pizza stalker.