The Tiffany & Co. Spring 2013 Campaign Adopts an Old Hollywood Glamor

By: Meghan Young - Published: Apr 30, 2013 • References: tiffany & fashiongonerogue
The Tiffany & Co. Spring 2013 ad campaign rightly targets a regal and sophisticated audience. Considering that this jewelry brand is synonymous with luxury, notoriety and, of course, quality, anything associated with it would embody those qualities and more. Channeling an old Hollywood type of glamor, one that befits a society currently enamored with all things 'The Great Gatsby,' stylist Paul Cavaco clad the models in a range of elegant gowns.

Lensed by photographer Michael Thompson, the Tiffany & Co. Spring 2013 ad campaign stars a troop of top models: Liu Wen, Karen Elson, Doutzen Kroes, Shalom Harlow, Liya Kebede and Arizona Muse. The looks were perfected by hairstylist Serge Normant and makeup artist Gucci Westman. From diamond necklaces to chandelier earrings, the campaign does justice to all the latest designs. Stats for Regal Jewelry Ads Trending: Older & Warm
Research: 7,067 clicks in 159 w
Interest: 1.8 minutes
Concept: Tiffany & Co. Spring 2013
Related: 88 examples / 68 photos
Segment: Females, 35-55+
Comparison Set: 32 similar articles, including: 60s citrus campaigns, quirky lingerie ads, and illusionary sportswear ads.