Volkswagen's 'The TurmFahrt' or 'Car Tower Discovery' is a specially built glass tower with 800 cars stored inside. The car tower allows visitors to explore the highly complex technology inside the 20-story factory building.
There is a lift inside the tower which takes a maximum six people at a time, allowing easy access to each level. If you visit Wolfsburg, Germany, then 'The TurmFahrt' is definitely a building you must check out.
Implications - Consumers are completely fascinated with cars, therefore incorporating automobiles into products or ads will definitely get attention. Buyers also love to interact with products, which is another great form of garnering attention. Combing cars and interactivity will definitely attract customers even if the product doesn't have anything to do with cars.
Key Themes Behind This Trend
- Car Tower Discoveries
- Incorporating car towers into tourism can bring a novel and exciting experience to visitors.
- Interactive Auto Advertising
- By incorporating automobiles into product ads, consumers will be more engaged and interested in the product.
- Multilevel Auto Storage
- Designing multi-story car storage buildings with easy access could revolutionize the way cars are stored and retrieved.
Where This Applies
- Automotive Manufacturing
- Incorporating similar technologies into automotive factories and showrooms could enhance the customer experience and streamline the manufacturing process.
- Tourism
- Designing automobile skyscrapers as tourist attractions could provide a new form of entertainment and sightseeing to visitors.
- Architecture
- Innovative architects could explore the potential of designing large-scale car towers with unique features and easy accessibility.
