Playing off the adorable Coca Cola polar bear ads, the Real Bears music video demonstrates the perils of consuming a lot of pop. Through the use of the addicting song 'Sugar' by the renowned artist Jason Mraz playing in the background, what starts off as a cute video about a polar bear family quickly turns tragic.
Showing us what really happens when we consume too much sugar, the video bluntly demonstrates the deteriorating health of the human-like polar bears. Without holding anything back, the bears are shown gaining weight, struggling to perform normal daily activities, injecting themselves with insulin shots and even lacking the ability to perform in bed.
There's no sugar-coating the bitter truth in The Real Bears music video.
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Concept: The Real Bears
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Segment: Neutral, 12-55
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