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The Olsen's New Fashion Line

Twins Move From Walmart To The Row

— August 24, 2007 — Lifestyle
The former child-stars, Mary-Kate and Ashley Olsen, are finally ready to grow up, and it's reflecting in their work. The 21-year old twins are huge fashion icons, their unique styles copied by girls -- and women -- worldwide. They had their own line of clothes which, until very recently, was limited to a tween brand sold exclusively at Walmart. Fortunately, they're finally embracing their young adulthood and are shifting from being a cute child star duo, to being sophisticated, trendsetting young women. Row, their new line, is "a line far moe about who they're becoming as adults than who they've been, in the eyes of the world, for such a long time," said New York Magazine.

The sisters are no longer attached at the hip either, and are leading separate lives -- they even prefer to do their interviews solos. Ever since they enrolled for courses at NYU, they began to establish their own identities. Ashely studied architecture, and Mark-Kate pursued photography. "But where they met then, and still meet now, is at fashion."

"They experiment with proportion and silhouette. They mix vintage and new, labels and non. They've raised accessorizing to a form of high, glamorous art. If the Olsens' style resembles anyone at all, it's not Lindsay Lohan or Mandy Moore or any of their other presumptive peers—they dress like sittings editors at French Vogue."

The girls have developed a taste for higher end wardrobes -- and no wonder -- they attend all the major fashion shows in the big cities where they sit front and center. Designers send them heaps of free clothes. Oh yeah, and they can afford to buy whatever they want!

Despite being exposed to the same looks that infest the pages of Vogue, the girls have still managed to develop their own personal style, unlike many other celebrities who steal the looks directly from the runway.
Trend Themes
1. Growing Up Fashion Icons - There is an opportunity for fashion brands to cater to young adults who are looking for sophisticated and trendsetting styles.
2. Individuality in Personal Style - Fashion brands can tap into the desire for personal style and offer unique and customizable options for consumers.
3. New Influencers in Fashion - There is potential for brands to collaborate with young influencers like Mary-Kate and Ashley Olsen to reach a wider audience and create new fashion trends.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create innovative designs and styles that cater specifically to young adults looking for sophisticated and trendsetting fashion.
2. Retail - Retailers can capitalize on the desire for personal style and offer unique and customizable clothing options to attract young adult consumers.
3. Marketing - Marketing agencies can leverage the influence of young fashion icons like Mary-Kate and Ashley Olsen to reach a broader audience and create new trends in the fashion industry.
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