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'The Face of Sidney' Combines 160,000 Aussies

By: Marissa Brassfield - Published:   Updated: Aug 15 2011 • References: cityofsydney.nsw.gov.au & gizmodo
To promote its Local Action Plans scheme, the city of Sidney, Australia captured the faces of 160,000 of its residents, morphing the images into one male and one female for a project called 'The Face of Sidney.' The participants ranged in age from two weeks to 93 years, and lived in 13 different areas within Sidney.

Check out the "making-of" video for 'The Face of Sidney' above, and read below for an MP's take on the project.

Implications - 'The Face of Sidney' brings together the faces of over 160,000 Aussies. By using the faces of all these people, the campaign really pushes the human factor to the forefront. This is a really interesting project that I hope will inspire others.

Stats for City Citizen-Morphing Trending: Older & Average
Traction: 3,307 clicks in 199 w
Interest: > 3 minutes
Concept: The Face Of Sidney
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
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